Past Event

Behaviour change on the road to Net Zero: carrots and sticks

24 June 2021 at 9:30AM - 24 June 2021 at 11:15AM


Behaviour change on the road to Net Zero: carrots and sticks

Peter Newell will be providing the keynote speech at this event looking how we can ensure that innovation in decarbonised transport is ready for all kinds of places – city and rural – and for different lifestyles, age groups and varying demographies.


Speakers will explore the sticks and carrots available to us, now and in the future.

Key issues include:

  • Understanding the true cost of transport: we spend huge sums on transport and travel, so how can these monies be targeted at net zero and healthy, safe and active travel?
  • Exploring the private car and its role in all our futures
  • Insights into how people wish to, and are able to, practice transport decarbonisation
  • Whether there is a case to introduce some form of national road pricing scheme – and if so, what kind of scheme or schemes?
  • The technology possibilities and challenges of introducing such scheme
  • The sorts of policy objectives that will get public support

Chair: Katie Hall, Transport Planning Sector Director, SYSTRA


  • Peter Newell, Rapid Transition Alliance,
  • Steve Melia, Senior Lecturer, Transport and Planning, Centre for Transport and Society, University of the West of England
  • Trevor Ellis, Trevor Ellis Consultancy, ITS UK and Founder, ITS UK Enforcement Interest Group
  • Deborah Fox, Head of Demand Management, West Midlands Combined Authority
  • Mike Scott, Director of Transport Planning Policy and Strategy, SYSTRA

➡ Find out more